Innovation and creativity reign supreme in the world of sales & marketing nowadays. In addition, best whiteboard animation services can help businesses shine in various ways. These videos can serve businesses the same purpose that watering plants do. That is, they can help businesses grow, similar to how water helps plants to grow over time.
Moreover, many companies are already using custom whiteboard explainers to enhance their digital presence. In addition, companies that include these videos in their 2024 marketing campaigns can expect a higher ROI (Return on Investment).
In this post, we shall talk about in detail what the whiteboard animation journey will look like in 2024. Eventually, it will aid you in realizing the power of whiteboard videos. Prior to diving into our main topic, we want to talk about whiteboard explainers and when to use them.
Whiteboard Explainers – When to Use Them?
Whiteboard explainers are a kind of videos that present a story with the aid of hand-drawn pictures on a whiteboard. They are common video types for communication and advertising. Moreover, brands can use the same video types to educate their audiences on a specific topic.
As a matter of fact, whiteboard explainer videos can simplify complex ideas via their real-time content. Furthermore, the following are various scenarios when whiteboard video explainers are ideal to use:
- In Order to Explain Complex Concepts in a Simple Way
- To Emphasize Written Phrases and Keywords.
- In Order to Communicate Explanations That Require Explainers of Duration Longer Than 90 seconds
Whiteboard Animation Videos – Their Journey in 2024
In 2024, the whiteboard animation journey will entail businesses exploiting the power of whiteboard videos. We have talked about it below in detail:
1. Help Businesses Generate Organic Traffic
When it comes to whiteboard videos on websites, they have a reputation for reducing bounce rates. In addition, they help businesses generate organic traffic from search engines, such as Google. Therefore, businesses may consider integrating whiteboard explainers on their websites in 2024.
Not to mention, whiteboard explainer videos on websites encourage users to spend more time on them. Even research backs up the fact people spend 2.6 times more time on websites with videos. So, businesses can confidently integrate whiteboard explainers on their websites to win conversions eventually.
2. Aid in Capturing Customers’ Attention
In the digital world we are in today, it is a challenging task for businesses to grab customers’ attention. This is also where explainer videos in the whiteboard format can come to rescue businesses in 2024.
Whiteboard explainers have the potential to capture customers’ attention whether they are about brands, products, or services. Thus, you can confidently utilize these videos in 2024 to attract customers to your brand, product, or service in 2024.
3. Help Businesses Explain Their Offerings Easily
Another reason for businesses to utilize whiteboard explainers in 2024 is their power to explain products or services easily. In fact, you can easily yet engagingly explain your product or service with the aid of these videos.
Besides, people relish getting information in an entertaining manner. This is where whiteboard explainers can serve as the ideal medium for brands to explain their complex products and services. So, brands have a good reason to count on these videos for the same purpose in 2024.
4. Aid Businesses in Establishing a Strong Connection
It is imperative for businesses to build strong relationships with customers. Besides, this is how businesses can win their customers’ trust and turn them into loyal customers. This is also where whiteboard animation can prove an excellent aid for businesses in 2024.
Watching whiteboard explainers explaining products or services of businesses lets customers feel a deep connection with them. Put differently, they aid businesses in establishing a strong bond with their customers. Consequently, these videos help businesses win leads while fostering customer relationships.
5. Have Usability across Different Platforms
Another good reason for businesses to exploit whiteboard videos in 2024 is their usability across different platforms. What’s more? Whiteboard videos also cost less to create to educate and inform the audiences than many other types of videos.
Moreover, whiteboard explainers are not just for integrating into your website. You can also take advantage of these videos while sharing them on different platforms.
As an example, you can share these videos on YouTube and LinkedIn to communicate with your audience. It won’t only help you reach a massive audience but also aid your customers in quickly receiving information about your brand.
Furthermore, the more you use whiteboard videos, the better it is for your brand. In other words, it will help you increase your brand awareness and eventually ROI.
6. Help Businesses Increase Conversions
When it comes to whiteboard videos for businesses, they capture viewers’ attention and help brands eventually win loyal customers. Both of the aforementioned things are challenging to achieve for brands. But video explainers in the whiteboard format make it easier for brands to overcome such challenges.
Put differently, whiteboard explainers can aid brands in eventually winning conversions. This is because of their potential to connect customers with brands on a deeper level. For the same reason, businesses should make these videos a part of their marketing campaigns in 2024.
7. Have a High CTR (Click-Through Rate)
Studies reveal people are more likely to click explainer videos in the whiteboard format. Moreover, businesses can use whiteboard explainers to their advantage in 2024 for the same reason.
Put differently, businesses can make whiteboard videos a part of their marketing campaigns in 2024. If they do, the higher number of clicks will translate into increased traffic to their websites and finally improved conversions.
8. Are Highly Shareable as Trendy Videos
Businesses that stay with current trends and showcase their products or services to customers increase their chances of conversions. Whiteboard videos are always trending, plus they receive organic views in great numbers on social media platforms like YouTube.
Moreover, whiteboard videos receive more views on social media platforms because they attract and encourage viewers to share them. So, businesses have another good point to use whiteboard explainers as a part of their journey to grow in 2024.
We recommend businesses invest in whiteboard animations to tweak their marketing campaigns in 2024 and grow over time.